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Apple is captioning this occasion “California streaming.”


This story is a part of Apple Occasion, our full protection of the most recent information from Apple headquarters.

Apple’s “California streaming” occasion on Sept. 14 could possibly be a success alongside the strains of the California Dreamin’ track by the Mamas and the Papas. Whereas we do not but know what precisely can be coming, we suspect the following iPhone, doubtless known as the iPhone 13, and a brand new Apple Watch Collection 7 will debut.

The occasion, which can be held just about amid the pandemic, may present a new iPhone design together with enhancements to the digital camera and different specs. Apple hasn’t mentioned its plans for the units, other than a point out of 4 new iPhones in a Federal Communications Fee submitting.

Probably the most dramatic change for the brand new iPhones, other than higher cameras that Apple at all times tends to supply, is alleged to be the potential to make calls and ship texts in emergencies when there is not any cell protection. Typically, although, they’re anticipated to nonetheless depend on 5G wi-fi expertise for day-to-day connectivity.

The iPhone 13 comes a 12 months after one in all Apple’s most profitable launches, with the 5G-powered iPhone 12. The gadget supplied the primary main revamp of the iPhone’s design since 2017, when Apple launched its $1,00zero iPhone X, with its new face-unlocking design and higher display expertise. One survey carried out earlier than the iPhone 12 announcement from Decluttr, a tool recycler and reseller, discovered “staggering” 53% of respondents deliberate to purchase the brand new iPhone, touching off what analysts name a “supercycle” of cellphone upgrades. 

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What to anticipate at Apple’s September occasion


Apple did notch a rise in iPhone gross sales within the three months following the discharge of the iPhone 12. In January, the corporate stated iPhone gross sales through the holidays jumped 17% from the earlier 12 months, serving to to guide the corporate to its highest recorded income and revenue ever.

“It isn’t removed from any of our minds that this consequence caps off probably the most difficult 12 months any of us can bear in mind,” Apple CEO Tim Prepare dinner stated in a name with buyers after posting the corporate’s monetary outcomes. “It’s an understatement to say that the challenges it posed to Apple as a enterprise paled compared to the challenges it posed to Apple as a neighborhood of people, to workers, to their households, and to the communities we reside in and like to name house.”

“These outcomes present the central position that our merchandise performed in serving to our customers reply to those challenges,” Prepare dinner added.

Although Apple’s more likely to provide a compelling improve to some prospects, it is occurring at a time of turmoil each inside and outdoors the tech business. For the previous 12 months and a half, the pandemic has compelled Apple, Microsoft, Sony and plenty of different tech corporations to carry occasions on-line

The virus has upended billions of individuals’s lives all over the world, forcing complete nations into quarantine in efforts to cease its unfold. These disruptions have additionally slowed manufacturing and delivery all over the world, exacerbating components shortages which have delayed manufacturing of latest computer systems, vehicles and online game consoles.

Apple thus far has been capable of preserve merchandise largely in inventory, analysts say, due partly to the corporate’s savvy administration of its provide chain.

Whereas the iPhone can be a key product we see at Apple’s occasion this 12 months, and certain what most individuals focus their consideration on, the corporate’s anticipated to have different units to indicate off. These embrace new Mac computer systems with upgraded chips and new iPads

When is the Apple occasion?

Apple’s online-only occasion can be Sept. 14 at 10 a.m. PT, which is 1 p.m. ET, 6 p.m. BST and Sept. 15 at three a.m. AEST. (Sorry, Australia.)

The place can I watch Apple’s livestream?

You can stream Apple’s occasion straight from the firm’s web site. In the meantime, we’ll be reporting on the occasion reside right here at CNET.

What can we count on, in addition to the iPhone 13 launch?

Apple’s digital occasions are quick paced and slickly produced. And there are not less than one or two jokes they throw in to maintain you entertained. Perhaps they’re going to even make a Mamas and Papas joke, however do not guess on it.

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